Every Thursday, FreshCo drops a new flyer filled with amazing prices. To get a head start on your savings, be sure to check back on Wednesdays to see a preview of the FreshCo next week flyer. Plan ahead and make your list so you're ready to shop the moment the deals go live.
Shop with Confidence: FreshCo's Price Guarantees
FreshCo stands behind their prices with powerful guarantees that give you peace of mind and more money in your pocket. These promises are a core part of their commitment to being cheaper.
- Lowest Price Guarantee: Don't worry about shopping around. If a major competitor has a lower price on an identical item, FreshCo will price match and sell it to you for 1¢ less. Just show them the competitor's flyer!
- In-Stock Guarantee: There's nothing more frustrating than a sold-out sale item. If an advertised product in the FreshCo flyer is out of stock, they'll give you a rain check plus an extra 10% off the item's price for your next visit.
Discover a World of Freshness and Value
True to its name, FreshCo puts a major emphasis on the quality and freshness of its food. In their flyer and in their aisles, you'll find:
- Farm-Fresh Produce: A vibrant selection of high-quality fruits and vegetables, delivered fresh to the store.
- Quality Meats & Seafood: A variety of fresh and frozen meat, poultry, and seafood options to build your meals around.
- Freshly Baked Goods: Find delicious breads, buns, and desserts baked fresh in-store or sourced from local bakeries.
- Deli & Cheese Selections: Sliced meats, cheeses, and other prepared items for quick and easy lunches and snacks.
- A Taste of Home: Many FreshCo locations feature extensive international food aisles, offering authentic products and brands from around the world.
The FreshCo Story: Part of the Sobeys Family
FreshCo was launched in 2010 by Sobeys Inc., one of Canada's largest food retailers. The goal was to create a new kind of discount grocery store that focused on providing fresh food at low prices, meeting the needs of budget-conscious Canadian families without asking them to sacrifice quality. Today, FreshCo has over 100 stores, primarily in Ontario and Western Canada.
Find Your Local FreshCo
With a growing number of locations, a "Fresher, Cheaper" shopping trip is never far away. Most stores are open seven days a week with convenient hours. To find the store nearest you, check their official store locator.
► Find your nearest FreshCo store here
Compare and Get the Best Price
Thanks to FreshCo's Lowest Price Guarantee, comparing flyers is like putting money in your pocket! Before you shop, check the flyers for No Frills, Food Basics, and even major supermarkets like Real Canadian Superstore and Walmart. If you find a better price, FreshCo will beat it.
This Week's Top Deals (10 - 16 de juliol 2025)
There are several featured campaigns at FreshCo this week. Here are the ones you shouldn't miss:
Your FreshCo Questions Answered (FAQ)
When is the FreshCo this week flyer available? The flyer deals run from Thursday to the following Wednesday. The new flyer is posted online on this page every Wednesday, so you can plan your shopping a day in advance. How does the FreshCo Price Match work? Simply show the cashier the current flyer from a major competitor (print or digital). If their price for an identical item is lower, FreshCo will sell it to you for 1 cent less than the competitor's price. What happens if a flyer item is out of stock? Thanks to their In-Stock Guarantee, if an advertised item is sold out, you can request a rain check at customer service. The rain check allows you to buy the item at the sale price later and gives you an additional 10% discount for the inconvenience. Is FreshCo owned by Sobeys? Yes, FreshCo is the discount grocery banner of Sobeys Inc., a major Canadian food retailer.
